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Mental Abilities & Awareness

List Building Tips

HelpEmail marketing is one of the best ways to market your business and connect with your clients. I’m going to give you some great list building tips that will help you get the most out of your business and your email marketing.

How do you start building a list? Well, the email list is the most important element of any email marketing campaign. Without a list, you don’t have a campaign. And if you haven’t built your list correctly, your campaign could really suffer because of it.

So Here Are Some List Building Tips to Help You Get Started Right Now:

  • Firstly you should make it easy to sign up to be on your email list. Make sure that it is easy to find on your website. The easier it is for people to see that you have a mailing list, the more likely they will be to sign up for it.
  • If you have a shopping section on your website or an online contact form then you should ensure that you have a checkbox of some kind where people can opt into being on your mailing list straight for these. As they are already putting their details into your site, you can both kill two birds with one stone.
  • Another great list building tip is to make sure that you guarantee your reader’s privacy. Internet privacy has always been a questionable issue and you want to make sure that your clients feel safe and secure with giving out their details to you.
  • Make sure that you tell your clients how often you will be sending messages to them when they sign up. Or give them the opportunity to choose how often they get updated, and what sort of updates they receive from you.
  • People like to feel like they are in control of how many advertisements and updates they receive. And no one likes to be bombarded by a huge volume of emails. If you do this, they will undoubtedly unsubscribe, or at least delete them all, never having read them in the first place.
  • A list building tip that I love, is to give something away. The most successful sign ups come from campaigns where the subscriber gets given something for free. It can be a discount, a coupon, a contest entry – it doesn’t matter, people like to feel like they are getting something for their time. Make sure that it is clear that they are signing up for your mailing list with this gift and that they can unsubscribe later should they choose to do so.
  • Finally, perhaps the most important list building tips: You should always keep your email list permission-based. You can send your contacts an email asking them if they would like to be involved on the list, and you have to make sure that you have an unsubscribe option as well.

There is nothing more frustrating than being on a mailing list and not being able to get off it.

I hope you have enjoyed these list building tips and that they help you with your email
marketing campaign!

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