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Mental Abilities & Awareness

Landing Page Secrets

Making MoneyWhat’s the most valuable thing in internet marketing? It’s not a good product, or profit sucking sale letter or even some cool trick to increase to traffic to your website it’s your Landing Page.

It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can do it at the click of a button. I have a simple system I use to build a list that can not only immediately generate affiliate sales, but also will allow me to market more to the list on the back end with other affiliate endorsements or even my own offers.

In this post, I’ll give you that step by step process of  Landing Page Secrets .

Affiliate Landing Page Strategies:

You need a page that converts reasonably well, that is part of a sales funnel, and that you can throw up and test quickly to determine whether a niche or profitable or not. Why? Well, the hardest thing is to find the right niche and hit it with the right offer. The traditional way is to spend a lot of agonizing hours doing research and making sure your copy is “just right”.

Personally hate that method.  A better method is to go for the 80/20 rule of landing pages. That is where you take what works most often, retrofit it very quickly, throw it against the wall and see if it sticks. I like this method better.

Its better to be fast than it is to be better. Want to know a shocking secret? Most great marketers, when having to start over again, strike out when it comes to picking the right niche and hitting it with the right offer. Why? Because, it’s largely speculative anyway. So forget trying to reason your way to success. instead, fail your way to success.  So, rule one is picking the right niche and hitting it with the right offer. The idea behind it is the more niches you try, the more you’ll find winners.

The second trick is making the math work. In this case, you need X number of people to come to your page to get Y people who sign up, who end up making you Z amount of dollars. Naturally, you want as big of percentage of your traffic as possible signing up for your list.

The more conversions you have, the more tricks you can use. First, you can pay more for the traffic, which gives you competitive advantages. Second, you can pay the same for the traffic, but earn more per person. In other words, you can increase your bottom line without putting forth any additional effort. NICE!

So our goal is to develop a system that: Allows us to quickly locate a niche, test an offer, design a landing page that has great conversion rates, and start making affiliate commissions immediately! And not only do we want to do all of that, we want to do it quick.

Step One – Locate the Niche

Here’s our criteria for a good niche. First, it has to have good affiliate products that we can promote. Just go to the common channels of affiliate products and see what’s out there. Check out clickbank, paydotcom, commission junction and so on. To make it easier, let’s just concentrate on information products That’s why I would start with clickbank.

Ideally, we want to find a niche that has what I call “reasonable competition”. Too little competition scares me, because it means that the niche might not be easy to monetize, or that there is not enough people in that niche to market to, or to create additional products for. Too much competition means it’s too hard to enter into the market and get attention.

In other words don’t go after “weight loss”, but at the same time don’t go after “weight loss for 86 year old Russian widows”. Here’s my quick formula – pick a super competitive niche, and then sub niche. A good sub niche for weight loss would be “weight loss without exercise” or ‘weight loss with herbal supplements” or “weight loss without dieting” etc.

Get it? Find a wide niche, and go one step up. Instead of “How to pick up women” it might be “how to approach women”. Picking up women entails approaching them, creating attraction and then getting them to go out with you. Approaching them is just the first step. That is why it’s a sub niche.

If you’re new to marketing or have never done this before, I’d start with something that you’re already reasonably knowledgeable in. Look at your bookshelf. What topics are most common on your bookshelf? Now find affiliate products in the same niche that only have “reasonable” competition.

Don’t try to make it perfect. I spend less than 3 hour on the niche. I’d love to try to really teach you all the nuances of how to do this in a book, but that’d be too hard. Real learning comes from experiencing, not from reading. The more you do this, the more intuition you’ll build up, and the better you’ll be at picking the niche.

Step 2 – the Offer

Once you have the niche, your goal is to offer them something that appears “irresistible”, and offer it to them for free. This is what you’re going to give them in exchange for them signing up for your list via your landing page.  Here’s the secret for brainstorming up an irresistible offer quickly. Remember how we selected a niche that had some decent affiliate products in it? Well, go back to those products. Keep in mind that these products are successfully selling at a decent price (especially if they’re $97 products).

Think about it… if people are willing to pay $97 for this information – if you gave similar portions of this information away from your website for free… don’t you think people would gobble it right up? Naturally, they would. So here’s what you do – go to the sales page of these affiliate products. Look at what they are offering. Read their bullet points. Find the five or six hottest bullet points or the five or six most “irresistible” aspects of those affiliate products.

Guess what? Those are the 5 or 6 topics you’ll create an information report out of. Then, just do some quick research and collect the information for those 5 or 6 topics. Once you have that information, you can either write it out as a free report, or sketch out notes and simply record it as a free audio recording.  If you’re really brave, you can try to locate 5 or 6 different experts who can give information on those topics, call them up and then record them. Bingo – instant product!

So here’s what you have when you’re finished – a good report loaded with information that your niche finds interesting and wants to know about, and also a bunch of affiliate links that you can make money from. Sweet!

Step 3 – Creating a Hot Landing Page

You know what gets me going? When people stand around and argue about a sales page. Don’t they know that all arguments can be settled with a simple test!  I’d rather make money than argue, so I split test constantly. I want to take the guess work out of it as much as possible.  At the same time, I don’t want to be one of those “cautious Kathys” who are afraid to do anything. These are the people who send one kid to Sunday school and keep one kid at home “just in case”. I want a very quick way to test the most important elements in a systematic fashion so I can use as little  brain power as possible.

So here’s what I do – I write two headlines and create two different styles of landing pages. That means I have four different landing pages total. Here’s what I use for my headlines. The first headline has something to do with “Secrets”. Examples:

  • Secrets Most Golfer Will Never Know About Putting
  • Five Simple Secrets to Negotiation Mastery
  • Six Sexy Secrets to Getting Women to Approach You

The second headline has to do with the good old fashion “how to”. Remember, they are seeking out valuable and relevant information. Let’s take the three examples outlined above and turn them into “how to” headlines:

  • How to Putt Better Your Very Next Time on the Course
  • How to Become A Master Negotiator In Five Simple Steps
  • How to Get Beautiful Women To Approach You

Which headlines do you like better? Who cares! Remember, we’re not here to argue, we’re hear to make money. We’ll test them, and see which one works better. So we have our headline. What do we do next? We test the landing page style. There are two style I test. The first one is Headline, Bullet Points, Call to Action. The Second is Headline, Reason Why, Bullet Points, Call to Action.

Step 4: Work the Backend

Once you have a winner, it’s time to roll it out. First, get your auto responders in place. I like to get 8-10 ready and queued up. since you know you have a winner, spend some time to really give them “your best”. Ideally, you want to do three things with your auto-responder – first you want them to use the information you gave them in your report. The idea is that you gave them good information, and you’ll get a good relationship with them if they actually use your information and get results from it.

Second, you want to give them additional information, so you train them to open up your messages in the future. And third, you want to offer them more stuff to buy!  You can mix the content so you do all three in each message. Or you can devote single messages to each of these three things. Or you can alternate between getting them to use the information you give and giving you more information, with a “soft sell” at the button promoting an affiliate product.

Of course, that’s just the beginning. You can also poll your list and see what they really want to learn, and then go out and find an expert that can teach them. Then, naturally have that expert offer their course at the end, which of course you’ll collect a commission on.

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